Meta tags perform several essential functions: They affect the page’s display and its position in the index (output). They help to promote the resource according to the most relevant queries of your target audience. They… Read More »Meta tag Title compilation features
It is necessary to think over the structure so that users come to the pages they need, where they would find answers to their questions. The most crucial stage of work to achieve this goal… Read More »What is query clustering?
A search query is a word or phrase an Internet user enters into a search engine. The search results are all sites, videos, and pictures where this phrase occurs. For a page or the entire… Read More »What is the semantic core
There is no universal TOR for all site categories since each type of page performs a specific task. Generally, the terms of reference are prepared according to the same principle, but some points will differ… Read More »Features of technical tasks for different types of pages
At this stage, we have formed the internal structure of the site. We know which groups of requests we want to promote. Next, we need to analyze what content is required to encourage these groups… Read More »Preparing content for the website
The external structure is as important as the internal one, it includes such factors as: usability (user convenience), commercial factors (availability of search, phones, etc.), colorful design, and so on. When building an external structure,… Read More »Formation of the external structure of the site
The process of selecting keywords is combined into several stages. At the first stage, you will determine the basic keys with which the audience is looking for your product or business. The second stage is… Read More »How to choose keywords for the semantic core
Ranking factors are the characteristics of the search engine algorithm by which the site page is evaluated and its position in the search results is determined. These are the factors by which sites are evaluated… Read More »Ranking factors
A modern search engine is a complex hardware and software complex. The information is collected, and when the user enters the search bar, the system gives out the most suitable documents in the form of… Read More »Search engines how they work
Uniqueness of at least 95% The article should contain tables and bulleted lists. The text should be structured, divided into blocks, paragraphs and sections, including bulleted lists and tables Keywords should be evenly distributed throughout… Read More »Example of a technical assignment for a copywriter