Meta tags perform several important functions: They affect how the page is displayed and what position it occupies in the index (output). They help to promote the resource according to the most relevant queries of… Read More »Meta tag Title compilation features
In order to get targeted traffic, it is necessary to think over the structure so that users come to the pages they need, where they would find answers to their questions. The most important stage… Read More »What is query clustering?
A search query is a word or phrase that an Internet user enters in a search engine. The search results are all sites, videos and pictures in which this word-phrase occurs. In order for a… Read More »What is the semantic core
There is no universal TOR for all categories of the site, since each type of page performs a specific task. In general, the preparation of the terms of reference is carried out according to the… Read More »Features of technical tasks for different types of pages
At this stage, we have formed the internal structure of the site, we know which groups of requests we want to promote. Next, we need to analyze what content is needed to promote these groups… Read More »Preparing content for the website
The external structure is as important as the internal one, it includes such factors as: usability (user convenience), commercial factors (availability of search, phones, etc.), colorful design, and so on. When building an external structure,… Read More »Formation of the external structure of the site
The process of selecting keywords is combined into several stages. At the first stage, you will determine the basic keys with which the audience is looking for your product or business. The second stage is… Read More »How to choose keywords for the semantic core
Ranking factors are the characteristics of the search engine algorithm by which the site page is evaluated and its position in the search results is determined. These are the factors by which sites are evaluated… Read More »Ranking factors
A modern search engine is a complex hardware and software complex. The information is collected, and when the user enters the search bar, the system gives out the most suitable documents in the form of… Read More »Search engines how they work
Uniqueness of at least 95% The article should contain tables and bulleted lists. The text should be structured, divided into blocks, paragraphs and sections, including bulleted lists and tables Keywords should be evenly distributed throughout… Read More »Example of a technical assignment for a copywriter